Privacy Policy
Privacy Policy – Ponchowear
Last updated: June 2026
The website ponchowear.com is operated by Vcommerce, doing business as Ponchowear. This Privacy Policy explains how Ponchowear ("we," "us," or "our") collects, uses, and discloses your personal information when you visit our website, use our services, or make a purchase.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on the Site and update the "Last Updated" date accordingly.
Information We Collect
Information You Provide Directly
When you interact with our Services, you may provide:
- Contact details: name, email address, phone number, and mailing address
- Order information: billing address, shipping address, and payment confirmation
- Account information: username, password, and security questions
- Customer service communications: messages you send us
Information Collected Automatically
We may automatically collect certain information about your interaction with our website ("Usage Data") using cookies, pixels, and similar technologies. This may include device information, browser type, IP address, pages visited, and time spent on the site.
Information from Third Parties
We may receive information about you from third parties, including our payment processors, analytics providers, and advertising partners. Any information obtained from third parties will be handled in accordance with this Privacy Policy.
How We Use Your Information
- Order fulfillment: To process payments, ship orders, and manage returns and exchanges
- Account management: To create and maintain your account
- Marketing: To send promotional emails, SMS messages, or direct mail (you may opt out at any time)
- Fraud prevention: To detect and prevent fraudulent or illegal activity
- Service improvement: To analyze usage and improve our website and customer experience
Cookies
Like many websites, we use cookies on our Site. For information about the specific cookies used through our Shopify platform, visit https://www.shopify.com/legal/cookies. You may configure your browser to delete or reject cookies, but doing so may affect certain features of our Site.
How We Share Your Information
We may share your personal information with:
- Service providers who perform services on our behalf (e.g., payment processors, shipping carriers, analytics providers, customer service platforms)
- Business and marketing partners, who will use your information in accordance with their own privacy policies
- Affiliates or subsidiaries within our corporate group
- Law enforcement or government agencies as required by applicable law
- Third parties in connection with a merger, acquisition, or sale of assets
We do not sell your personal information to third parties.
Your Privacy Rights
Depending on your state of residence, you may have the following rights regarding your personal information:
- Right to Know: Request access to the personal information we hold about you
- Right to Delete: Request deletion of your personal information
- Right to Correct: Request correction of inaccurate information
- Right to Opt Out: Opt out of the sale or sharing of your personal information for targeted advertising
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
California Residents (CCPA): If you are a California resident, you have the rights described above under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). To exercise your rights, please contact us at contact@ponchowear.com.
Other US States: Residents of Virginia, Colorado, Connecticut, Texas, and other states with privacy laws may also have similar rights. Please contact us to learn more.
Children's Privacy
Our Services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will delete it promptly in accordance with the Children's Online Privacy Protection Act (COPPA).
Email Marketing & CAN-SPAM Compliance
If you opt in to receive marketing emails, you may unsubscribe at any time by clicking the "Unsubscribe" link at the bottom of any marketing email or by contacting us at contact@ponchowear.com. We comply with the CAN-SPAM Act and will honor all opt-out requests promptly.
Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
Contact Us
If you have questions or concerns about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Email: contact@ponchowear.com
Customer Service: Monday–Saturday, 8:00 AM – 6:00 PM (ET)